Social Media Fundamentals

Businesses everywhere are beginning to move at least a portion of their marketing efforts to social networking websites. but many of them lack the foundation that allows them to use these tools effectively. When done properly, social media can be cost-effective and extremely beneficial in building brand awareness and creating a buzz that spreads faster and further than any marketing tool before it.

Join us every Thursday to get a solid overview and learn how these tools can work for you. Learn how to effectively use social networking sites to increase brand awareness and generate word of mouth marketing via the internet.

  • Intro to Social Media
  • The benefits of increasing your online presence
  • The cost of Social Media Marketing
  • The five main Social Networking websites
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn
    • Foursquare
  • Social Media campaigns done right
  • Where to start
  • Strategy development
  • Creating a conversation
  • Contests and promotional ideas

This class is perfect for business owners, marketing managers, and anyone responsible or interested in social media.

Thursday evenings from 6:00pm – 9:00pm

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